- CASE STUDIES -
Empowering Communities: A Digital Social Campaign Driving COVID-19 Safety Guidelines Adoption in Nigeria
Sensitive and privileged artefacts have been blurred for confidentiality reasons..
Client & Sector:
Health Empowerment and Livelihood Promotion (H.E.L.P) Initiative, in partnership with Grooming Centre and Nigeria Centre for Disease Control (NCDC)
Industry: Non-profit, Public Sector
Project Objective
Design and launch a digital social campaign targeting low income communities in Nigeria to facilitate the adoption of COVID-19 safety guidelines by the Nigeria Centre for Disease Control (NCDC) and World Health Organization (WHO).
Duration: 3 Months
My Jobs, Approach & Expertise:
I led the community research, stakeholder workshops, and design strategy sessions to gain deep insights into the specific challenges and needs of the community in relation to COVID-19.
Managing a dynamic cross-firm team, we developed and executed the campaign, collaborating with talented content creators, animators, digital artists, and voice-over artists. Drawing from our extensive understanding of the target community’s social and behavioral data, we crafted engaging scripts, brought compelling characters to life, and created captivating voice-overs.
Outcome & Impact:
- Developed a 3D animated short story in 4 local languages.
- Voice-overs in Igbo, Yoruba, Hausa and Pidgin were aired across multiple local radio stations in the country.
- Redesigned website integrating 360 virtual reality videos.
