Team Member

- CASE STUDIES -

Sustaining Customer Engagement in a Pandemic for Cruxstone

Sensitive and privileged artefacts have been blurred for confidentiality reasons..

Client & Sector:

Cruxstone Development & Investment Limited is a Metropolitan Real Estate Development and Management firm located Lagos.

Industry: Real Estate

Project Objective

Develop and facilitate a digital strategy to mitigate the negative impacts of  the COVID19 pandemic on the business, while consistently driving customer engagement across relevant touchpoints.

Duration: 6 Months

My Jobs, Approach & Expertise:

Audit and improve client’s existing digital strategy. Develop and facilitate an end-to-end digital marketing strategy.

Tools I Used: Figma, Adobe Photoshop, PowerPoint, Excel, Search Console, Google Analytics, Google Ads, Google Forms, Elementor & Crocoblock.

Outcome & Impact:

  • End-to-end digital strategy documentation with blueprints.
  • Search Engine Stats (Impressions: 32.3K, Clicks: 8.1K)
  • First page ranking of 5 unique links on Google's SERP for relevant business keywords
  • Redesigned website integrating 360 virtual reality videos.
  • Setup VR for proposed apartments across 3 experience centers in Lagos.

Audit | Research | Strategy Workshops

Strategy Session 2
Strategy 1
Strategy Session 1
Strategy 2

Digital Artefacts

18th March Post 2
18th March
12th February
18th February
1st and 2nd positions on Search Engine Result Pages for premium keywords: “Luxury Real Estate Investment in Nigeria” achieved in 2 months.
6th position on Search Engine Result Pages for premium keyword: “Luxury Real Estate Investment in Nigeria” achieved in 2 months.

Low-Fi Wireframes | Prototypes | Final Delivery

mockup - career page_page-0001
mockup - vacancy page_page-0001
Cruxstone - The X Factor In Real Estate
Iconic Towers Luxury One Bedroom Apartment - Cruxstone