Team Member
- CASE STUDIES -
Sustaining Customer Engagement in a Pandemic for Cruxstone
Sensitive and privileged artefacts have been blurred for confidentiality reasons..
Client & Sector:
Cruxstone Development & Investment Limited is a Metropolitan Real Estate Development and Management firm located Lagos.
Industry: Real Estate
Project Objective
Develop and facilitate a digital strategy to mitigate the negative impacts of the COVID19 pandemic on the business, while consistently driving customer engagement across relevant touchpoints.
Duration: 6 Months
My Jobs, Approach & Expertise:
Audit and improve client’s existing digital strategy. Develop and facilitate an end-to-end digital marketing strategy.
Tools I Used: Figma, Adobe Photoshop, PowerPoint, Excel, Search Console, Google Analytics, Google Ads, Google Forms, Elementor & Crocoblock.
Outcome & Impact:
- End-to-end digital strategy documentation with blueprints.
- Search Engine Stats (Impressions: 32.3K, Clicks: 8.1K)
- First page ranking of 5 unique links on Google's SERP for relevant business keywords
- Redesigned website integrating 360 virtual reality videos.
- Setup VR for proposed apartments across 3 experience centers in Lagos.
Audit | Research | Strategy Workshops
![Strategy Session 2](https://ebubechi.design/wp-content/uploads/2021/05/Strategy-Session-2.jpeg)
![Strategy 1](https://ebubechi.design/wp-content/uploads/2021/05/Strategy-1.jpg)
![Strategy Session 1](https://ebubechi.design/wp-content/uploads/2021/05/Strategy-Session-1.jpeg)
![Strategy 2](https://ebubechi.design/wp-content/uploads/2021/05/Strategy-2.jpg)
Digital Artefacts
![18th March Post 2](https://ebubechi.design/wp-content/uploads/2021/05/18th-March-Post-2-scaled.jpg)
![18th March](https://ebubechi.design/wp-content/uploads/2021/05/18th-March.jpg)
![12th February](https://ebubechi.design/wp-content/uploads/2021/05/12th-February.jpg)
![18th February](https://ebubechi.design/wp-content/uploads/2021/05/18th-February.jpg)
![](https://ebubechi.design/wp-content/uploads/2021/05/SEO-Screen-1.png)
![](https://ebubechi.design/wp-content/uploads/2021/05/SEO-Screen-2.png)
Low-Fi Wireframes | Prototypes | Final Delivery
![mockup - career page_page-0001](https://ebubechi.design/wp-content/uploads/2021/05/mockup-career-page_page-0001-scaled.jpg)
![mockup - vacancy page_page-0001](https://ebubechi.design/wp-content/uploads/2021/05/mockup-vacancy-page_page-0001-1-scaled.jpg)
![Cruxstone - The X Factor In Real Estate](https://ebubechi.design/wp-content/uploads/2021/05/Cruxstone-The-X-Factor-In-Real-Estate-scaled.jpeg)
![Iconic Towers Luxury One Bedroom Apartment - Cruxstone](https://ebubechi.design/wp-content/uploads/2021/05/Iconic-Towers-Luxury-One-Bedroom-Apartment-Cruxstone-scaled.jpeg)